Porridge Communications is founded by Emma Edwards – an accomplished copywriter, award winning author and prolific content creator, known for translating “boring” industries into un-ignorable content.
over a decade of experience in social media and content for professional services
built a personal brand that got two books deals, 1M podcast downloads and 130k+ social media followers.
marketing unicorn + certified financial behaviour specialist + award winning author
Everyone’s saying the same thing online, but there’s a goldmine of content sitting right there in your expert brain. I’m gonna help you squeeze all that juiciness out and turn it into content that makes people remember you.
You’re way too good at what you do to be creating content that generic.
MEET EMMA
Emma Edwards is a digital unicorn specialising in making tough industries interesting through un-ignorable content. Once hell bent on working in fashion marketing (yikes), she soon discovered that she was more suited to talking about cashflow than catwalks.
She earned her stripes in the social media space working for Melbourne-based creative agencies, and carved out a niche as the voice behind superannuation, broking, banking and financial brands with ease.
Emma then went on to build her own social media brand, capturing the financial engagement gap in younger generations and making money talk less boring. The Broke Generation, now Broke Media, has grown to an audience of over 130,000 on social media, alongside two globally-published books and a podcast with over 1M downloads.
With an honours’ degree in Marketing, and a Graduate Certificate in Financial Psychology and behaviour, Emma gets inside the brains of consumers and understands what makes them tick (and click!)
Her approach to building a magnetic personal brand online is rooted in learning who your customer really is behind the numbers, and what you uniquely have to offer in order to build a connection point.
Emma Edwards managed to convince over 130,000 people that being smart with your money doesn’t have to feel like a trip to the dentist.
TRUSTED BY
