About Porridge

Porridge Communications is founded by Emma Edwards – an accomplished copywriter, known for translating tough themes into content that connects with audiences on a meaningful level.

Emma’s ability to understand high brow financial topics combined with her natural creativity and flare for writing has lead her to carve out a critical niche in the content industry. Transforming stale, dry themes into understandable, relatable and thought-provoking content, Emma can help elevate your business into one that your customers can’t wait to connect with. Want proof?

In 2018, Emma set out to disrupt the financial media landscape for young people, by creating her blog The Broke Generation. Pumping out witty, relatable content on all things money, property, tax and career, Emma has helped thousands of millennials transform their money story. Just ask her twenty-five thousand Instagram followers.

In addition, Emma has worked with some of Australia’s best-known brands. From InfoChoice, Credit Union Australia, Bupa, OFX and Compare the Market, to Point Hacks, Hairhouse Warehouse, and Saxton Speakers. You’ll also find her featured in The Urban List, MamaMia, Domain.com.au, ABC Life, ABC Radio Melbourne, She’s On The Money and My Millennial Money.

With an Honour’s Degree in Marketing, Emma has been a copywriter and content specialist for 7 years. Her experience working for agencies, in-house and as a freelancer has set her up with a suite of skills that will help you amplify your brand and connect with audiences new and old. An enthusiastic ideas machine, Emma is always on hand to nut out new themes and help you develop them into fully flourishing concepts. It’s about more than just copy, it’s fully established communication.