GET RECOGNISED: A full day social media and personal branding intensive for expert service providers

POSTING REGULARLY BUT STILL FEEL LIKE YOUR CONTENT IS A BIT…BLAH? LET’S CHANGE THAT.

Spend one full day working on your personal brand and social media content. Get clear on your brand and content positioning, who you’re actually speaking to, and how to find connection points with your ideal client in order to transform the way you show up online.

Do YOU:

  • Struggle to stay consistent with content because you’re never totally sure what to post?

  • See other people’s content and think “why didn’t I think of that?”

  • Feel stuck with what to say online?

  • Overthink your content?

  • Find yourself creating bland explainer content that doesn’t really connect?

  • Lack intention and direction in your content process?

  • Wonder whether your content is even landing with your ideal client?

  • Lack cohesion in your content?

THIS IS FOR YOU.

What we'll work on

part one

We’ll spend the first half of the day getting into the gritty detail of who you are as a business and a brand. We’ll look at:

  • Your brand foundation

  • What your brand perspective is

  • Who your ideal really client is (beyond the top line description like “first home buyers”!)

  • What your content currently looks like and where you’re missing opportunities to connect

  • How to communicate cohesively as a strong social brand

  • Brand tone, brand language and brand furniture

part TWO

After a delicious sit down lunch at Cecconis Toorak, we’ll return to the classroom and put all of our whizz-bang personal branding work into action through the lens of content. We’ll:

  • Turn your brand foundation and perspective into content styles and formats that speak to your ideal client

  • Turn recent client interactions into content ideas that cascade

  • Practice pushing ideas to their edges, so we stop saying the same thing as everyone else

  • Build out a bank of content thought starters to use over and over again

  • Develop a 6-week content plan to roll out your newly developed brand voice online

THIS WILL CHANGE THE WAY YOU APPROACH CONTENT FOREVER.

WHO IS GET RECOGNISED INTENSIVE FOR?

THIS IS FOR YOU IF…

  • You’re an expert service provider and the face of your business (e.g. brokers, buyers’ agents, advisors, accountants, mentors, consultants, psychologist, designer, founder, etc)

  • You’re actively working with clients in some capacity

  • You’re comfortable getting in front of the camera for content.

  • You’re competent in some form of social content creation, but want to create BETTER content

  • You’re actively posting content in some capacity

  • You’re ready to be the face and voice of your content.

  • You want to stop throwing shit at the wall and seeing what sticks.

THIS IS NOT FOR YOU IF…

  • You’re brand new to your business and are not currently working with clients.

  • You have no social presence and are not currently posting. (No shade! You might be better suited to working together 1:1.)

  • You just want to go viral or grow followers as quickly as possible.

  • You’re looking for a quick fix or a way to outsource your content (sorry!)

  • Teams or employees.

  • Influencers/content creators (with the exception of those with an expert/education niche)*

*Reach out via email to discuss if GET RECOGNISED INTENSIVE is right for you.

What to Expect

  • This intensive is limited to a small group, ensuring you get direct contact with me AND the benefit of a community around you. This isn’t a taking-notes-in-a-lecture type of day. This is an active participation, hands-on deep dive into your socials.

  • This intensive will flip the switch to turn on what I call your “content brain” and leave you with a completely new approach to communicating what you do online. PLUS a 6 week content plan so you can leave ready to kick off the new financial year with a hot new content strategy.

  • You’ll be led by me, Emma Edwards. I’ve got over a decade of experience in social media specifically in the professional services space. Plus, I’ve built my own personal brand-led business in the finance space. Our small group intensive means there’ll be plenty of time for direct feedback on your content and struggles you face online.

  • Unlike self-paced courses, this small group intensive allows you to get real time feedback on your ideas and how you’re positioning your business online.

  • We’re going to be doing DEEP work on your personal brand and social media content positioning, so we’ll be fuelling up on a delicious luncheon at Cecconis Toorak, and an end-of-day Champagne* wrap-up at Central House.


    Non-alc also available! I’m pregnant so I’ll be on the No-secco with you!

THIS EVENT IS NOW CLOSED.

SIGN UP TO BE NOTIFIED OF THE NEXT ONE.

MEET YOUR FACILITATOR

Your GET RECOGNISED Full Day Intensive will be led by creative consultant and two-time author, Emma Edwards.

Emma has over a decade of experience in social media, specialising in tough fields like financial and professional services. She built her own personal brand as a financial educator to a following of over 130,000, has landed two book deals and over 1 million podcast downloads.

LEARN MORE ABOUT EMMA

Frequently Asked Questions

  • Thursday 28th May 2026 at Central House, Toorak. Please arrive at 9.45am for a 10am kick off.

  • Just bring your laptop, a notepad and your phone with access to your social media accounts.

  • Great question, always good to know what the food sitch is. We’ll be dining at Cecconis Toorak, adjacent to our location for the day. Plus there’ll be plenty of snacks to keep us going throughout the day.
    Please advise of any dietary needs when booking your ticket.

  • I get it, life happens. Unfortunately due to catering and room hire costs, I can’t offer refunds for this event. You can however transfer your ticket to someone else. If you’re really stuck, shoot me an email and we’ll discuss some options.

  • This is a small group experience. This allows for great real-time feedback from other people, and an all-round good energy as we get our content recognised together.

  • I hear you! There’s a ton of social media advice out there, so why trust me? My approach to social media is specifically for service providers. It’s rooted in first establishing your brand foundation (a step smaller businesses often skip when marketing themselves, especially when they’re led by an expert provider.
    My mantra is “if anyone can say it, it’s bad content”, so my mission is to tease out your unique expert perspective and switch on your “content brain” so you can turn your socials into a living, breathing asset for your business.